Ads: how budgets and fees work
The difference between our fee and your advertising spend.
Running ads involves two separate costs, and your quote shows both clearly.
- Our fee: for planning, setting up, managing and reporting on the campaign.
- Ad spend: what the platform, such as Google or Meta, charges for showing your ads.
Ad spend is usually charged by the platform directly to your own card on your own ad account, so you can see every cent. You set the maximum budget, and we never go above it without your approval.
Ad spend already charged by a platform can't be refunded by us. See “How refunds are worked out”.
Related articles
- Service guidesGiving us access to your accounts safelyHow to share access to social media, ads or website accounts without sharing passwords.
- Cancellations & refundsHow refunds are worked outWhen you get a full refund, and how cancellation fees are calculated.
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